“As long-standing Suffolk farmers, they care deeply about the land and the impact they have on the countryside and are all accredited to the highest environmental standards. However, in spite of this, there was a feeling of frustration amongst the families that ironically, local people might be driving right past their fields on the way to buy vegetables from the supermarkets; vegetables which, unbeknown to them, were actually supplied by Humdinger”

Read all about our article here: http://www.aboutfram.com/magazine-and-maps/

This week one of our customers called up to say that our "Parsnips were the best flavour that they had ever tasted and how did we grow such incredible Parsnips?"

Instead of boring them over the telephone we invited them to see the exact field they were grown in and took them on a “Humdinger Parsnip Journey” which goes a little like this...

1. Variety trials and the selection process ahead of planting. 
2. The BIG Humdinger taste test and variety vote. 
3. The Parsnips are planted with lots of humdinger TLC
4. The fields are walked to quality check their growth progress (we do this every week in actual fact)
5. They are watered and nurtured under the watchful eye of our careful Humdinger farmers
6. The Humdinger team "shout from the roof tops" to our customers letting them know their availability date
7. The Humdinger team gets very excited as the time to Harvest them is looming in...
8. The harvester team gets the call to send the harvesters in, eeek! 
9. Washed packaged and ready for delivery to our local customers in less than 2 hours...now that’s a Humdinger of a service!